Public Relations

Fully revised to reflect today's media environment, this new edition of Critical Media Studies offers students a comprehensive introduction to the field and demonstrates how to think critically about the power and influence of media in our daily lives.

The weight of social responsibility in public relations (PR) has never been more pronounced

Low Cost, High Impact! Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player.

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future

The Future of Corporate Communications and Public Relations, Tony Langham argues that reputation management is the future incarnation of public relations and corporate communications.